Earth Hour is a global grass-roots movement encouraging individuals, businesses and governments around the world to take positive actions for the environment, and celebrate their commitment to the planet by switching off their lights for one designated hour. Since 2011 The Pearl-Qatar has participated in this global event and switched off the main tower and boardwalk lights leaving only the essential security lights on. In addition, Earth Hour’s logo “60+” was placed on a board with solar lights displayed on the boardwalk along with an information board explaining the initiatives of Earth Hour.