Gelato represents one of the most famous and successful
Italian histories worldwide. The art of making gelato in Italy has
been a family business for a long time, indicative of great passion and creativity handed down from father to son.
By the early 1950’s the industry spotted this market and decided to enter this business.
In order to call attention to their products, they brought in some
important innovations, among them the most peculiar was the so called
“walking ice cream” a milk based ice cream coated with chocolate whose
distinctive feature was to be on a stick.
It turned out to be an instant success; even though true artisan gelato was something else in taste and quality. The ice cream industry and artisan gelato developed their own successful history in the following years.
It took another 50 years to get to a new, revolutionary innovation based
on a carefully considerated but simple idea: what about putting freshly
made artisan gelato on a stic
Such a goal was finally achieved in 2006
with patented automatic machine which produces a high quality artisan gelato
on a stick according to the best Italian tradition: daily made with genuine ingredients
A great tradition has been reinvented thanks to Italian creativity and technology, and in 2009 a new franchising project was born: Stickhouse.
Thanks to its originality, this successful project spread and grew fast in the international market.
A great r-evolution of the gelato on a stick. Obviously 100% artisan!